
Know what your Amazon brand is worth before you enter the market.
We help Amazon-native founders understand valuation, fix the issues buyers will challenge, and choose the right path — sell now, prepare for a better exit, or keep growing.
The easy-exit era is over. Serious buyers now underwrite operations.
Between 2020 and 2024, $15B flowed into Amazon roll-ups. The reset changed how buyers look at Amazon brands: less hype, more proof, deeper diligence, and much more attention to operations.
We help founders get ahead of that diligence. The same team that manages 100+ Amazon and TikTok Shop accounts reviews the brand like a buyer would — PPC, listings, supply chain, fees, account health, and the story behind the numbers.
Headline multiples, fast LOIs, shallow diligence.
Failed roll-ups made buyers question the operating model.
PPC, fees, reviews, supply chain, and transferability decide value.
Two businesses, one operating team.
Not sure whether to sell?
Start with a fit check. If selling now is not the best move, we will tell you what to fix before going to market.
Explore acquisitions →Need to avoid the wrong brand?
Valuation clarity, exit-readiness, buy-side diligence, and deal support from Amazon operators.
Explore advisory →A 2026 platform looks nothing like a 2021 one.
Waste, attribution, campaign structure
Quality, velocity, manipulation risk
MOQ, contracts, concentration
FBA inflation, storage, contribution margin
Compliance, transfer risk, hidden issues
Amazon, TikTok Shop, DTC, retail upside
We're operators, not finance guys.
We don't read Seller Central as spreadsheet reviewers. We log into 100+ accounts every day. We know what's actually broken inside a brand before we even open the P&L.
No bait-and-switch.
If due diligence surfaces real issues, we'll discuss adjustments as we find them — not save them up to ambush you at closing.
What we actually do after we buy.
Real buy-side cases.
$1.2M+ in buyer savings across 10 deals. 2026 average: ~14% deal-value optimization.
The people behind this.
Operator-led M&A only works when the people underwriting the deal also understand how brands are built, fixed, and scaled.
Let's talk
Get clarity before you commit to a sale or acquisition.
Thinking about an exit?
Get a confidential valuation and exit-readiness view. No pressure to sell.
Get valuation →Buying a brand?
Talk to us about a mandate. If we're not a fit, we'll tell you in the first call.
Book a mandate call →


